Astrology is a meme, and it’s spreading in that blooming, unfurling way in which memes do. On social media marketing, astrologers and โหราศาสตร์ยูเรเนียน meme machines amass tens or tens of thousands of followers, people joke about Mercury retrograde, and categorize “the signs as …” literally anything: cat breeds, Oscar Wilde quotes, Stranger Things characters, types of french fries. In online publications, daily, weekly, and monthly horoscopes, and zodiac-themed listicles flourish.
This isn’t the initial moment astrology’s had and it won’t be the last. The practice has been in existence in a variety of forms for hundreds of years. Recently, the newest Age movement of the 1960s and ’70s came with a heaping helping from the zodiac. (Some also refer to the brand new Age since the “Age of Aquarius”-the two,000-year period after the Earth is said to move into the Aquarius sign.)
Within the decades between the New Age boom now, while astrology certainly didn’t go away-you might still regularly find horoscopes inside the back pages of magazines-it “went to being a bit more within the background,” says Chani Nicholas, an astrologer located in Los Angeles. “Then there’s something that’s happened in the last 5 years that’s given it an edginess, a relevance for this time and place, which it hasn’t had to get a good 35 years. Millennials have taken it and run by using it.”
Many individuals I spoke to for this piece said that they had a sense that the stigma attached to พลตรี ประยูร พลอารีย์, while it still exists, had receded since the practice has grabbed a foothold in online culture, especially for young people.
“Over the past a couple of years, we’ve really seen a reframing of New Age practices, greatly geared toward a Millennial and young Gen X quotient,” says Lucie Greene, the worldwide director of J. Walter Thompson’s innovation group, which tracks and predicts cultural trends.
Callie Beusman, a senior editor at Broadly, says traffic for the site’s horoscopes “has grown really exponentially.” Stella Bugbee, the president and editor-in-chief from the Cut, says an average horoscope post on the site got 150 percent increased traffic in 2017 than the year before.
In a few ways, astrology is perfectly designed for the net age. There’s a low barrier to entry, and nearly endless depths to plumb if you think like falling down a Google research hole. The availability of more in-depth information online has given this cultural wave of astrology a specific erudition-more jokes about Saturn returns, fewer “Hey baby, what’s your sign?” pickup lines.
A simple primer: Astrology is not really a science; there’s no evidence that one’s zodiac sign actually correlates to personality. However the system features its own kind of logic. Astrology ascribes meaning to the placement in the sun, the moon, and the planets within 12 sections of the sky-the signs of the zodiac. You likely know your sun sign, the most famous zodiac sign, even when you’re not an astrology buff. It’s based on in which the sun was on the birthday. However the placement in the moon and each of the other planets at ensgza time as well as location of the birth adds additional shades for the picture of yourself painted by the “birth chart.”
“The kids today and their memes are just like the ideal context for astrology.”
What horoscopes are meant to do is offer you details about just what the planets are going to do right now, and later on, and how all that affects each sign. “Think from the planets as a party,” explains Susan Miller, the favorite astrologer who founded the โหราศาสตร์ยูเรเนียน. “You might have three people talking together, two may be over within the corner arguing, Venus and Mars might be kissing one another. I have to make sense of those conversations which are happening every month to suit your needs.”