As mentioned above, not only should your press release have a catchy title and sub headline, your first paragraph will also be essential. This is the perfect location for giving details about what you are actually attempting to portray to the reader. Perhaps the use of some statistics may be used, providing you do not go overboard.
For those who have already written a strong headline and sub headline, then chances are you are well underway to writing a great press release. Concentrate On The Media > Press Release Distribution Writing Tips At 24-7PressRelease.com – Targeting The Media
Focus On The Media – Who is your audience? Sure it would be nice, in a perfect world if everyone could read your press release. A good way to accomplish this has someone distribute this information to suit your needs. Beginning with us is a great starting point, however a highly written press release could have reiterations published by journalists for publication on websites, in trade publications and or on the radio/television.
Because of this in the event you write your press release and keep the media in your mind, you will have a better probability of gaining second level exposure. First level exposure is via press release distribution like 24-7pressrelease.com. Second level exposure happens when the media pickup your story, contact you, or just modify it for his or her own use. This is where you will receive extremely targeted exposure to your industry.
Although personally exposure is always nice, the targeted exposure is the place you may ultimately reap the benefits of obtaining customers or obtaining the attention of the targeted audience.
Keeping your press release simple, to the level, easy to read and grammatically correct using a unique story will enhance the chances of you someone through the media obtaining your story.
Attribution – So what is attribution and how do you incorporate effective in my press release? Attribution is the procedure of assigning a quality or character to someone or thing. This may also be seen as assigning to some cause or source. Most well written pr releases use attribution. Should your company is going to be looking to use attribution (quoting information on another Company or individual) in your press release, make sure you know your sources, and also have your facts and data correct.
To begin with, it is a good idea to get permission from sources where you are making quotes from copyright information. If you are using copyright information inside your press release and never attain written permission to make use of this info, you may be held liable.
When you make an estimate from copyright information, make sure to state the cause of the quote like the date. Should you be creating a comment on the quote, from copyright information, make sure to include the complete name in the individual making the quote along with their position. This will help validate your release.
In this bad example, there is no attribution. The example does not state who made the quote, nor that is commenting on the quote or their position. This too lacks source and date information.
Over a quote produced by John Doe, marketing manager of XYZ Corporation in the Thursday February 1, 2004 edition in the Sun Newspaper “XYZ is always to raise rates…”, Jane doe, president of ABC comments “This is something we will maximize…”.
Within this example, all sources, names and positions are clearly stated concerning not leave your reader wondering concerning the credibility of the press release.
Even though there are instances when quotes of copyright information may be used without written permission from the Company being quoted, this can be generally done in a positive context and it is not the most effective practice to follow.
What May Seem Like News. What may seem like news to you may not be for any interest to the public, or the media. Make certain that once you write your press release you have something to write about. Maintain your press release as an interesting story to tell. Make sure you will grab the eye of the public. Ensure it is unique. Ask a number of people should they believe that what you are going to write could be of general interest to the media or public.
What To Not Blog About Or Do – There are specific don’ts that are uncomplicated to follow. Do not write your press release just as if it were to read as an advertisement. Tend not to submit your press release should it be encotg with grammatical errors and typos. Usually do not submit your press release when it is aimed toward illegal activity, stock promotion (unless you are a registered person in the NASD with a registration number), hatred towards others, or terrorism. Tend not to continually submit the same press release again and again, or perhaps one which.